The Source | 360 Campaign

THE SOURCE -

360° VIDEO

Brief:

Technology is constantly evolving and so is The Source. As The Source modernizes over 550 stores across Canada, how do we utilize existing media spaces and keep our consumers interested while we undergo construction.

Solution:

As hoarding boards go up for store construction, a Samsung Gear VR headset is installed that allows would-be shoppers to take a tour of an updated Source location. Kyle, the personification of The Source, take you through the new store with special features and key displays while being his humorous, geeky self.

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