CANIMATIONS
Situation:
As the nation's screen sizes got smaller, so has attention spans. Most consumers try their best to block or avoid advertisements. Even as advertising is playing, they turn to their second screen.
Brief:
Come up with a visually interesting way to tell our story in the least amount of time. Break through the noise to reach the ever distracted
21 + year old consumer in their first, second or third screen.
Solution:
We built 7 second videos to compete in the fragmented media world. These videos are tailored to the interests of our drinkers - videos like basketball, music, sponsorship, and events. Bit sized fun to go anywhere, everywhere. This allowed our brand to be shown 7 seconds at a time.
Results:
Originally built for just social, the brand awareness and likability from distributors sky-rocketed as we launched. This expanded the media placements for our canimations from just social to pre-roll, digital, TV, cooler doors, jumbotrons, or any screen they can fit in. Canimations allows us to insert our brand effortlessly into the "mobile-first" lifestyle of our drinkers and so far it's been seen over 175 MM times.