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HAMBURGER UNIVERSITY REBRAND

Situation:

As an ever growing company dedicated to helping their employees grow, McDonald's corporate training program needed a facelift.

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Brief:

We needed to create an iconic logo for McDonald that shows their gravitas for education while relating back to their core branding for happiness.

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Solutions:

The Fries Shield emblem shares the classic look of their fries with a mix of the traditional school crest. This new branding will appear in all campus and allow us to feel like a modern brand.

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