McDelivery Logo
Situation:
With the growing shift to technology, consumers want immediate gratifications. Delivery services have become the norm and McDonalds needed to make a global move in order to catch up to the times. Locally, some areas offers delivery system but branding is always inconsistent.
Brief:
The new global partnership with UberEATS presents a unique challenge to overhaul any existing delivery branding and design a global McDelivery logo that can live alone or in conjunction with UberEATS. We want to keep the happiness associated with McDonalds while adding cues to fast delivery.
Solutions:
The McDelivery emblem is inspired by a couple of
sources. The first is navigation apps where point
A is connected to point B with a dotted line. The
second is a smile, representing the McDonald’s
brand personality. These two elements combine
to create the dotted line underneath the Golden
Arches that symbolizes both the delivery process
and the happiness that comes from eating
McDonald’s.